Overview:
Allied Town Car, a prestigious name in Seattle for town and airport car services, has been in business for the past 12 years. They already have a website but are looking for a modern redesign that reflects the luxury and comfort their business offers. This was the first project I secured through my LinkedIn profile. After our meeting, they trusted me as a credible professional capable of rebuilding and redesigning their website. Along with the redesign, they also want to showcase their services and implement a system where users can register their cars.
Problem Statement:
The website will serve as a platform that provides information about the business and its services, allowing potential clients to gain a clear understanding of the business.
a) Many potential customers of Allied Town Car were previously confused because there was no services section, and some didn’t trust the business as the design didn’t align with it. The website was just a single section with a slider.
b) The website should be clean and modern, showcasing the luxury fleet with accurate pricing and details on how many customers each vehicle can accommodate.
c) The website must also include a ‘Services’ page, with each service having its detailed page.
d) The main part of the website needs to prioritize being fast and mobile-responsive.
Approach:
Therefore, I used WordPress for its robust plugin ecosystem and customization options. For an elegant design and layout, I utilized Elementor, which offers a vast array of design tools and flexibility. Additionally, RankMath was employed to enhance SEO performance. I integrated Mailchimp to manage newsletters and ensure the website’s loading speed was optimized for a seamless user experience.
Technologies Used:
- WordPress
- Elementor
- RankMath
- Mailchimp
Key Features:
- Impressive call-to-action to encourage reader engagement
- Gallery section showcasing high-quality images
- “What We Offer” section detailing the range of topics covered
- Fast loading speed for an enhanced user experience
Future Improvements:
The client plans to further optimize the website for better search engine visibility and to implement an admin panel for easy content management and analytics tracking. They also aim to enhance the newsletter functionality to better engage the audience.
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